Tool suite vs data layer.
Helium 10 is fourteen tools for Amazon sellers. DataBrill Core is the warehouse those tools could be reading from. Often complementary — sometimes one replaces the other.
Helium 10 is the suite leader for Amazon sellers — Black Box, Cerebro, Magnet, Profits, Adtomic, Inventory Management. Each tool has a UI and an opinion. They're great if you live inside Helium 10's product all day.
DataBrill Core is one layer down. We don't ship a keyword tool or a PPC bidder — we land your SP-API and Ads data in your warehouse so your team (or your tools) can build whatever they need on top. Many customers run both: Helium 10 for the operational tooling, DataBrill Core for finance, BI, and AI agents.
| Feature | Helium 10 | DataBrill Core |
|---|---|---|
| Product shape | Suite of seller tools (UIs) | Data warehouse + integrations |
| Where data lives | Helium 10's platform | Your Postgres (managed or BYO) |
| Custom SQL access | No | Yes, direct |
| Audience | Sellers, ops, marketing | Data teams, finance, brands with a BI stack |
| Keyword / PPC tooling | Native (Cerebro, Magnet, Adtomic) | Not built-in — connect your own or run alongside |
| BI tool integrations | Limited exports | Any tool that speaks Postgres — Looker Studio, Power BI, Metabase, Tableau, etc. |
| AI strategy | In-product features | Bring any agent to your warehouse |
| Multi-account agency model | Per-seat across accounts | Per-workspace, role-based access |
Several customers use Helium 10 for keyword and listing operations while DataBrill Core keeps the warehouse fresh for finance and BI. Two layers, two jobs — no conflict.